Pumpkin: sacred spice turned marketing tool
DESTINY PINDER-BUCKLEY
drpinderbuckley16@ole.augie.edu
What’s made of sugar, pumpkin spice and everything nice? Literally everything that hits store shelves after the beginning of September.
Naturally, we all know of the famous pumpkin spice latte (PSL) from Starbucks that started the craze nearly 14 years ago (and now